Our research and development is the pulse which keeps our organization beating, providing Atlantic Mills with the opportunity to continuously splash audacious yet inventive qualities while keeping up with global trends.
Our fabric range goes from a more futuristic light-weight, high-stretch, and natural soft-touch to heavier, classic unwashed indigo denim for the denim purist. Atlantic Mills also carries denim shirtings and vintage looms to provide both classic and stretch selvedge denim. From Japanese-inspired denim dyeing facility to special finishes, our love for denim is evident in the fabrics we invent.
/ mo͞o – win /
/ ko͞o /
/ vo͞o /
/ ’ék-’tü /
/ ˈmī-kə /
/ ˈsī-ˈlēs /
/ zi – ‘pōkə /
wo͞o – kông
/ aSH - ər /
/ är - ôn /
/ ven – ‘nə – nyə /
/ di-’wəlē /
/ 仁 /
/ˈēz-ˈzü-ˈlü/
/ˈjȯr-ri.əs/
/ hä - gə /
/ pī-kē-ə /
/ ôvi-’bôs /
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Muwin
Bear
Wabanaki
/ mo͞o – win /
Stretch Series
Non-Stretch Denim
Praises Jin and Haga
Wise, noble, and moral are key elements that make Muwin most respected across the land. This bear-god punishes even the most devious tricksters. Impossible to shake, Muwin’s non-stretch program promises sturdy and comfortable denim while maintaining outstanding quality.
Although the world is leaning towards stretch fabric, Muwin decides to go back to the basics. If you want simple comfort with classic washes just like the first cowboys had, 100% fresh cotton is the way to go. All our denim are 100% BCI (Better Cotton Initiative) using only long-staple cotton.
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Khoo
Raven
Haida
/ ko͞o /
Stretch Series
Comfort Men-Stretch Denim
In love with Vhoo
Dubbed “provider of mankind”, Khoo brings light in the summer and sheds darkness in winter. His beautiful voice even draws water above sea level and provides food on land. This raven truly shapes the world with comfort-stretch denim, creating the perfect balance between elasticity and stability.
Most males want the right fit but not for their jeans to feel like a pair of jeggings. This is for the client looking at basic classic denim with just a hint of stretch to get a bit of body shape going.
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Vhoo
Butterfly
Haida
/ vo͞o /
Stretch Series
Comfort Womens-Stretch Denim
Teases Khoo
In butterfly-form, Vhoo, the Queen of Grassland, would reach out and humbled even the cruelest monsters. Even mighty raven Khoo, the world ruler, admired her pleasant and caring personality. Vhoo female -stretch denim brings the perfect balance between elasticity and stability.
Although female denim is often extra soft and flexible, sometimes we just want a basic pair of jeans. Like Khoo, this is for the client looking at classic denim with a hint of stretch to get a modest amount of body shape going.
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Ikto
Spider
Lakota
/ ’ék-’tü /
Stretch Series
Strong Recovery
Best friends with Mica
Ikto shape-shifts into various forms, her favorite being a spider. She toys erratically with human minds while her unpredictable antics perplex the gods. Ikto promotes high-stretch versatile denim with ultimate flexibility, recovery, and kickback.
Whether you got big curves or enjoy being skinny, why not show the world what you’re made of? This is for those who really want their jeans to stretch and stick to their body. Going from the old school look to the new school.
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Mica
Coyote
Lakota
/ ˈmī-kə /
Stretch Series
Soft-Touch Stretch Denim
Best friends with Ikto
Mica cleans up after Ikto’s antics, yet is often misunderstood for a roguish shape-shifter due to his crafty intelligence. Mica takes Ikto to the next level with a more intelligent blend of extra-silky smooth Modal® and Tencel® fibers, just like her coyote fur, while maintaining high stretch and recovery.
Yes, your jeans fit just fine, but it just isn’t enough. We want you to walk around feeling relaxed and confident. With our special fibers mixed with the finest cotton, we promise premium fabric guaranteed to fit right and stay gentle. Elegance is beautiful.
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Sylys
Mutant
Future
/ ˈsī-ˈlēs /
Stretch Series
Dual-Core
Meshes with Ikto, Mica, and Venaña
Despite her wicked attempts to steal mutant powers, Sylys has a much softer side much before her villainous ways. Much like her dual personality, she fuses T-400® with Lycra® to enhance durable stretch while ensuring smooth texture.
When you rock high-stretch denim, does your denim recover or stay on your body the same way it did when you first bought it? With the Dual Core concept, we guarantee your garment will never lose its shape after wash. In fact, we expect the garment to kickback and maintain its stretch.
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Zipoca
Jaguar
Aztec
/ zi – ‘pōkə /
Stretch Series
Super-Stretch
Competitive with Wukong
Every night, legend has it the sun god transformed to Zipoca the Jaguar to rule the sinful underworld. With acrobatic skills and an incredible leap, his stout jaw alone could expand and crush the skull of a huge beast. Elite and powerful, Zipoca denim stretches to no boundaries yet recovers unscathed.
Whether male or female, some of us want to stay away from the complex fabrics and stick to an authentic look with high flexibility. We’ve made a special formula dedicated to stretch denim made of cotton (and key fibers) to give that extra elasticity and solid kickback. Yet, it feels natural and tells a story when worn.
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Wukong
Monkey
Tang
wo͞o – kông
Stretch Series
Bi-Stretch
Respects Zipoca
Born from a magic stone, Wukong had martial art skills and the ability to change into monkey-form. Falsely imprisoned by the Gods of Heaven, she escaped and travelled the world. Able to fight and stretch all parts of her body, Wukong’s bi-stretch denim mimics just that.
When we bend our bodies and use our joints, we want to avoid discomfort with the denim we wear. Hence, a vertical stretch added on allows you to stretch your body in all directions with minimal irritation.
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Ashur
Stallion
Celtic
/ aSH - ər /
Color Series
Black Collection Denim
Helps everyone
Persistently stealing from the corrupt kingdom to feed the poor, Ashur was eventually caught and cursed. At nightfall, Ashur would transform into a black stallion. Determined and noble, that didn’t stop him from his actions. Ashur’s sleek style stands for beautiful black denim of top caliber.
Black is slick anywhere you go. Although more often present in Autumn-Winter, black denim can be worn year-round. Whether it’s a leather look or clean fade, our black fabrics use the best-quality mixes to keep the color magnificent.
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Arawn
Deer
Mabinogion
/ är - ôn /
Color Series
Vintage Ready-for-Dye Denim
Protects Venaña
Although Prince Pwyll found himself stuck in the underworld, he stumbled across Arawn, a mystical white deer patronus. Remarkably, Arawn transformed into a handsome knight after helping Prince Pwyll to escape and return home. Arawn represents white vintage denim for color-dye.
We love to experiment and try new things. That’s why we decided to give back the same experience. As we provide raw white denim, we allow our clients to choose the colors they want to dye in their laundry. Yet, we keep our fabric pure to the vintage denim feel.
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Venaña
Doe
Mayan
/ ven – ‘nə – nyə /
Color Series
Soft-Touch Ready-for-Dye Denim
Crush on Arawn
Full of regret, young Lady Viola lost her newborn after falling asleep in the tropical forest. The innocent baby crawled to a peculiar sheet of snow. Touching it, she morphed into a soft, gorgeous white doe added winter tones to the colorful forest. Filled with a heart of gold, beautiful Venaña represents soft-touch white denim for color-dye.
It’s more than just the fact the client can play with colors. We took it to the next level and tested with some of the new fibers of our generation. We enable the denim to feel gentle and stretch to promise the nice fits so many of us desire.
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Diwali
Avatar
Vedic
/ di-’wəlē /
Color Series
2-Face Color-Dye Denims
Best Friends with Arawn and Venaña
After Sita was exiled for 14 year by 10-headed Ravana, husband and Avatar Lord Rama defeated the heinous demon in a battle of the gods. Upon his glorious victory, vibrant lamps were lit across the land to celebrate Rama and Sita’s return. Jubilance is represented in the multiple colors in a single fabric.
We want to help express the fashion we aspire for. From base fabric, we dyed two different colors inside and out to express character and distinction in various fibers and weights. We also keep it versatile with stretch and non-stretch options available.
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Jin
Human
Buke
/ 仁 /
Exceptional Series
Vintage Selvedge Denim
Admires Muwin, hangs with Khoo
Jin is no average Samurai. His belief in Jingi – to care and protect – is precisely the selvedge denim he defends. Reinventing old shuttle looms, Jin masters the latest techniques while sticking to the core value of what denim truly is. As a result, Jin assembles the most energetic and exciting denim today
Bringing back the true method of denim production, we believe selvedge denim is the next big thing. With a state-of-the-art facility dedicated only to the finest qualities, our selvedge unit is capable of not only giving a raw look, but a raw look with stretch, special coating, serene colors, and more. To understand the future, we go back in time.
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Izulu
Lightning Bird
Zulu
/ˈēz-ˈzü-ˈlü/
Exceptional Series
Retro Coating & Special Finishes Denim
Taunts everyone
Luring beautiful women with the powers of seduction aren’t its only mystical feature. Legend has it this shape-shifting Impundulu or “Lightning Bird” has enlightened blood capable of tracing thieves. AMC’s Izulu series is as electrifying as the blood that runs through its veins. Retro denim that exhibits shine, crunk, and confidence while staying reliable and durable.
People want new flavors and fresh perspective all the time. Let your denim do the talking. With less effort and laundry requirements, we’ve exhausted our energies for you by developing a diverse range of coats – both color and clear. Raw with a little twist for the jeans lover.
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Joreus
Human
Sparta
/ˈjȯr-ri.əs/
Exceptional Series
Jogg Denim
All guests are welcome
Who says fashion can’t meet comfort? Joreous showcases knitted denim where comfort meets sport. Even the most loyal fashion lovers will ponder whilst he or she drifts in and out of a peaceful slumber. Flexible, fun, and fresh come to mind for the innovative generations.
As this loose-type jean has hit the shelves, we don’t want to give you what’s on display in stores today. Our knit denim goes beyond the distance by blending various fibers and creating our own look. This way, we focus and provide only premium and extra-ordinary fabrics under this category unseen before.
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Haga
Eagle
Byzantine
/ hä - gə /
Exceptional Series
Double-Weave Denim
Getting to know Ovibus
With two heads intertwined in one body, this remarkable eagle symbolizes strength and honor. Just like its anatomy, Haga’s double-weave denim retains power and harmony. Only the greatest of kings claim to get a glimpse of this stunning creature.
Our patterns and attention to detail allow for the most intricate yet sophisticated double-weaves. Away from the mainstream, we put our heart and soul into making it all types of weights, designs, and shades to give you something unique to the denim world. Our efforts guarantee distinction.
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Paikea
Whale
Maori
/ pī-kē-ə /
Exceptional Series
Denim Shirtings
All guests are welcome
By reciting an incarnation, Kahutia summoned Paikea, the humpback whale, to safely bring him ashore after his brother sought revenge for losing the crown to him. Paikea’s story lives on through his various denim shirtings, boasting dapper yet radical styles.
Our shirt collection comes to life with our massive range. Whether we want it breathable or more dense, we allow you, the client, to pick and choose the patterns and tones. Just take a look and you’ll see we can customize to your liking while sticking to our expertise and promise top-notch qualities.
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Ovibos
Muskox (Ox)
Lhoba
/ ôvi-’bôs /
Exceptional Series
Wool Denims
Warming up to Haga
The Divine Madman wanted to prove all creatures can put their differences aside and coexist. When he merged the head of a goat and the skeleton of a cow, an unforeseen Ovibos Takin ox was formed and the land was at peace. Its presence is said to bring unity with its special fur dedicated to retaining heat.
Straying away from traditional denims, our newest wool denim collection utilizes the finest Merino wool. With extra care, we ensure soft yet sophisticated weaves with diverse weights and densities.
Similar to Mitsubishi Motors and Toyota, our background in trading fabric enabled us to go from scope to concentration. Because the fundamental’s behind denim is to make it look aged over time, we wanted to make a science out of art. From there, we decided to turn it up a notch and create our own denim mill.
Since its inception in 2002, we’ve now gone from selling 10 fabric styles to one of the largest denim libraries available. Producing 2 million meters of premium denim for brands across the globe, we don’t plan on stopping there.
Although we don’t emphasize it enough, our quality is due to our focus in sustainability. Just like it is important for us to know where food is grown (GMOs, organic, etc.) we know it’s important to use chemicals which are not harmful to the environment. In fact, we spend extra on safe chemicals that AMC is certified to produce baby products!
We care just as much for those who contribute every day on the ground, as early as the people cooking the ingredient behind the final recipe. Farmers pulling cotton are guaranteed fair working conditions and treatment through the Better for Cotton Initiative (BCI). All AMC fabrics are 100% BCI! To find out more, go to http://bettercotton.org/.
It doesn’t stop there. AMC recycles 100% of its own water in its finishing machines and promote qualities with low water use in dyeing. We also offer hemp denim. Hemp is the fastest growing of all plants and help farmers avoid the use of herbicides to gain the organic certification and therefore better crop rotation. AMC also sells post-consumer recycled denim from damaged jeans. We shred the jeans to bits before spinning and dyeing back new yarns.
Our technical expertise, attention to detail, and state-of-the-art customized machinery promise product with the highest standards. Compromise is not an option for the products we compose and love.
Yet, we dare to dabble with the craziest ideas. We are not afraid to go the distance and continuously innovate to get the desired fabric. Driven by our passion, we don’t just make denim; we breathe denim.
As the denim industry is constantly on the move, we believe it will only continue to grow. With new effects and styles, denim keeps us on our toes. We enjoy what we do because there’s always something to learn, develop, and create that is better than or new from what anyone has done.
